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Case Study: El Danny’s Pizza – Serving Customers Faster with a Smarter Phone System

Client: El Danny’s Pizza
Industry: Hospitality / Food & Beverage
Location: Lake Heights, NSW
Service Provided By: AST Technologies
Solution: NEC UNIVERGE BLUE Connect – Cloud Phone System for Restaurants


The Problem: Outdated Phones Were Costing Business

For El Danny’s Pizza, a popular takeaway and delivery pizza shop in Lake Heights, New South Wales, the phone isn’t just a tool—it’s the lifeline of the business.

With high volumes of phone orders, delivery coordination, and customer enquiries every day, a reliable and efficient phone system is essential.

But their old Telstra landline was constantly dropping calls, playing busy tones, and had no visibility into how many calls were being missed during peak periods. Customers were frustrated, staff were stressed, and the business was losing revenue.

Before Pic
Existing system was antiquated, complex & prone to failure

That’s when El Danny’s reached out to AST Technologies for a solution designed specifically for hospitality businesses in Australia.

 


The Solution: NEC UNIVERGE BLUE Connect – Cloud Phone System

AST Technologies implemented the NEC UNIVERGE BLUE Connect cloud phone system, a flexible, reliable VoIP solution ideal for fast-paced environments like takeaway restaurants and pizza shops.

After Pic
New system is simplified, streamlined and more efficient

This business-grade VoIP solution transformed El Danny’s operations by improving call flow, mobility, and reliability.


Key Features That Transformed El Danny’s Pizza


Unlimited Call Queuing
Now, every caller is placed in a queue and answered in order—no more busy tones or missed orders. This has drastically reduced abandoned calls and improved customer satisfaction.

Wireless Headsets for Hands-Free Answering
Staff can now answer calls with the press of a button—even while prepping food or packaging orders. This keeps the workflow smooth and efficient during peak trading hours.

Mobile Access & Remote Call Handling
Calls can be taken on smartphones, tablets, or laptops. Whether a manager is off-site or the shop is operating remotely, communication never stops.

Real-Time Dashboard & Call Reporting
Managers now have full visibility into active calls, wait times, and staff response. This helps with staffing decisions and service improvements.

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Internet Outage Protection
Even if the NBN drops out, the system automatically diverts calls to mobile phones so the team can keep taking orders without missing a beat.

Custom Voicemail & After-Hours Menus
Professional voicemail and menu options now guide callers clearly after hours, reducing callbacks and improving the customer experience.

Call Recording for Training & Quality Control
Recordings allow managers to train new staff, ensure order accuracy, and review service interactions to improve consistency.

Caller ID for Repeat Customers

Recognising returning customers helps staff personalise the experience and process repeat orders more quickly.

Scalable Across Locations
If El Danny’s grows, the system can easily scale to include more handsets, team members, or new shopfronts—all managed in one simple platform.


The Results: A Smarter, More Reliable Phone System

Since switching to the NEC UNIVERGE BLUE Connect VoIP system, El Danny’s Pizza has:

  • Handled more calls during busy hours

  • Reduced missed orders and call abandonment

  • Improved staff productivity with hands-free calling

  • Delivered better customer service through personalisation

  • Gained visibility into live phone activity and performance

  • Future-proofed communications for business growth

“Phones are critical in our business. AST Technologies gave us a solution that just works—even on our busiest nights.”

El Danny’s Pizza Team


Upgrade Your Hospitality Phone System with AST Technologies

If your restaurant, café, or takeaway business relies on phone orders, it’s time to modernise. AST Technologies delivers reliable cloud phone systems for hospitality businesses across Australia, tailored to your specific needs.

Our expert team can help you:

  • Reduce missed calls

  • Improve customer service

  • Increase operational efficiency

  • Enable mobility and remote access

  • Stay operational during outages

Contact us today for a free consultation or demo of NEC UNIVERGE BLUE Connect.